- Client
- Nuvère
- Industry
- Beauty & Skincare
- Service
- Brand Identity Kit
- Scope
- Naming · Logo Design · Visual Identity · Colour System · Typography · Packaging Direction · Campaign Art Direction
Nuvère is an Afroluxury skincare brand shaped around melanin-rich beauty, botanical ingredients and rituals passed between generations.
The identity was designed to feel elevated without becoming distant, combining refined typography, earth-rooted colour and sensorial product imagery to create a skincare world that feels both modern and inherited.
Beauty as ritual and inheritance
The creative direction drew from the intimacy of skincare rituals, the richness of natural ingredients and the relationship between beauty, memory and self-recognition.
Botanical green, warm ochre and soft yellow were paired with elegant letterforms to create a brand that feels grounded, luminous and quietly luxurious.
A mark shaped by warmth.
The wordmark uses a refined serif structure with a subtle botanical accent, creating a visual signature that feels graceful, organic and premium.
Botanical colour, refined form.
- Primary Typeface
- Lamoric Rowen
- Secondary Typeface
- Californian FB
A sensorial beauty world.
The complete identity
A beauty system designed to move between sensorial product storytelling, refined packaging and culturally resonant campaign imagery.
An identity shaped to make skincare feel inherited, intimate and elevated.